Wey

Wey is a Chinese premium SUV brand launched in 2016 by Great Wall Motors (GWM). Named after Wei Jianjun, the founder of GWM, the brand was created to target the mid-to-high-end SUV market, combining Chinese manufacturing strength with modern design and advanced technology.

Wey focuses on luxury, safety, and smart connectivity, with models such as the VV5, VV7, and Tank 300 (later moved to the separate “Tank” sub-brand). In recent years, Wey has shifted its strategy toward new energy vehicles (NEVs), introducing plug-in hybrids (PHEVs) and fully electric SUVs designed to compete with global brands.

Wey has also begun expanding into Europe, showcasing models at international auto shows and entering markets like Germany, where it promotes itself as a blend of Chinese innovation and European-inspired quality.

25 Wey Questions

  • In what year was the Wey brand launched?

  • Which company created Wey?

  • Who is Wei Jianjun, and what role does he play in the brand’s name?

  • What type of vehicles does Wey specialize in?

  • What was the first SUV launched by Wey?

  • Which models are included in Wey’s lineup?

  • What is the Wey VV7, and why is it important?

  • How does Wey position itself compared to other Chinese SUV brands?

  • What role does luxury play in Wey’s identity?

  • Which technologies are emphasized in Wey vehicles?

  • How has Wey adopted plug-in hybrid and EV technology?

  • What safety systems are standard in Wey cars?

  • Has Wey been introduced to European markets?

  • Which auto shows has Wey showcased its vehicles at?

  • What reputation does Wey have in the Chinese market?

  • How does Wey compete with international brands like Audi or BMW?

  • What is the significance of the Tank 300 to Wey’s history?

  • Why was the “Tank” lineup separated into its own brand?

  • Where are Wey vehicles manufactured?

  • How does Wey market itself to younger buyers?

  • What is the range of Wey’s electric SUV models?

  • What challenges does Wey face in global expansion?

  • How affordable are Wey vehicles compared to European SUVs?

  • What government support has Wey received as a NEV maker?

  • What is the legacy Wey aims to build in the premium SUV segment?

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