Think

Think Global (commonly known as Think) was a Norwegian electric car manufacturer, originally established in the 1990s under the name Pivco (Personal Independent Vehicle Company). It gained recognition for producing the Think City, one of the first modern electric cars designed for urban commuting.

Over the years, Think went through several ownership changes, including Ford Motor Company, which briefly held a controlling stake in the late 1990s. Despite early promise and a loyal following in Europe, Think struggled financially multiple times, leading to repeated bankruptcies.

The Think City, produced in small numbers, became especially known in Scandinavian countries and select European markets. However, high costs, limited range, and competition from larger automakers ultimately led to the company’s closure in 2011.

25 Think Questions

  • In what year was the company that became Think originally founded?

  • What does the name Pivco stand for?

  • What was the first electric car produced by Pivco/Think?

  • Which major automaker once owned a stake in Think?

  • What was unique about the Think City?

  • When was the Think City first introduced?

  • How many seats did the Think City have?

  • What was the driving range of the Think City?

  • Which markets outside Norway sold Think vehicles?

  • How did Ford’s ownership affect the company?

  • Why did Think file for bankruptcy multiple times?

  • In what year did Think cease operations?

  • How many units of the Think City were produced in total?

  • What materials were used in the construction of Think cars?

  • How did Think influence early EV development in Europe?

  • Was the Think City considered affordable or expensive?

  • What role did the Norwegian government play in supporting Think?

  • Did Think ever develop any concept cars besides the City?

  • How did Think’s charging technology compare to modern EVs?

  • What were the main criticisms of the Think City?

  • Are any Think vehicles still on the road today?

  • How is Think remembered in the history of electric cars?

  • What lessons did the auto industry learn from Think’s failures?

  • How did Think pave the way for newer EV companies?

  • What is the legacy of Think in the global EV movement?

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