Imperial was an American luxury automobile brand created by Chrysler in 1955 to compete directly with Cadillac and Lincoln. Initially launched as the company’s top-of-the-line model, Imperial later became a standalone marque known for its bold styling, advanced features, and powerful V8 engines. Production continued through several decades until 1975, with revivals in the 1980s and early 1990s. Today, Imperial is remembered as Chrysler’s most prestigious brand, representing a golden age of American luxury cars.

25 Imperial Questions

  • In what year was the Imperial brand officially introduced?

  • Which automaker created the Imperial?

  • What luxury brands was the Imperial designed to compete against?

  • How did the 1955 Imperial differ from Chrysler’s standard lineup?

  • What engine powered the first Imperial models?

  • When did Imperial become a standalone brand?

  • What unique styling cues set the Imperial apart from Cadillacs?

  • Which year introduced the “Forward Look” design for the Imperial?

  • Who was the designer behind the distinctive Imperial styling?

  • What safety innovations were first offered in the Imperial?

  • How long did the first generation of Imperial last?

  • What was the wheelbase of the early Imperial sedans?

  • When did Chrysler discontinue the Imperial as a separate brand?

  • What major redesign did the Imperial receive in 1964?

  • Which year marked the final production of the classic Imperial?

  • What engines were offered in the 1970s Imperial?

  • What luxury features made the Imperial stand out in the 1960s?

  • How did the 1981 Imperial revival differ from earlier models?

  • What electronic innovations were included in the 1981 Imperial?

  • When was the last Imperial produced before Chrysler dropped the nameplate?

  • How many generations of the Imperial were built?

  • Which body styles were offered throughout the Imperial’s history?

  • What was the most expensive Imperial ever sold at launch?

  • How is the Imperial remembered in the history of American luxury cars?

  • Why is the Imperial considered Chrysler’s most prestigious model line?