Equus Automotive is a boutique American car manufacturer founded in 2009, best known for creating the Equus Bass 770, a handcrafted luxury muscle car. Inspired by classic American muscle cars of the 1960s and 1970s, the Bass 770 combines retro styling with modern technology, featuring a supercharged 6.2L V8 engine, advanced suspension, and contemporary safety features. Built in extremely limited numbers, the Equus Bass 770 was marketed as a collector’s item for enthusiasts seeking exclusivity, heritage-inspired design, and raw performance. Though production remained niche, Equus made a strong impression as a luxury homage to the golden age of American muscle.

25 Equus Questions

  • When was Equus Automotive founded?

  • What inspired the creation of Equus as a brand?

  • What is the Equus Bass 770?

  • How does the Equus Bass 770 pay tribute to classic muscle cars?

  • What engine powers the Equus Bass 770?

  • How fast can the Equus Bass 770 accelerate?

  • What design elements make the Equus Bass 770 unique?

  • How does Equus combine retro styling with modern technology?

  • Why is the Equus Bass 770 considered exclusive?

  • How many Equus Bass 770 cars were produced?

  • What materials are used in the construction of the Equus Bass 770?

  • How does Equus compare to other boutique automakers?

  • What role does handcraftsmanship play in Equus’ cars?

  • How expensive was the Equus Bass 770 at launch?

  • Why do collectors value the Equus Bass 770?

  • How does Equus market itself to enthusiasts?

  • What challenges has Equus faced in production?

  • How rare are Equus vehicles today?

  • How does Equus compare to brands like Singer and Revology?

  • What luxury features are included in the Equus Bass 770?

  • What role does exclusivity play in Equus’ brand identity?

  • How was the Equus Bass 770 received by the automotive press?

  • Why is Equus remembered as a tribute to American muscle?

  • What impact did Equus have on boutique car culture?

  • What does the future hold for Equus Automotive?