Steyr is a historic Austrian automotive brand that dates back to 1864 as a weapons manufacturer, but from the early 20th century also began producing cars and trucks. The company, officially known as Steyr-Daimler-Puch AG, built a wide range of vehicles: from luxury passenger cars and military vehicles to trucks, buses, and tractors.

In the 1930s, Steyr produced luxury cars such as the Steyr 100 and 200, and later military vehicles during World War II. After the war, Steyr shifted its focus more toward trucks, buses, and off-road vehicles. Among its most famous creations are the Steyr-Puch Haflinger and the Pinzgauer, small but highly durable 4×4 vehicles appreciated worldwide.

In the second half of the 20th century, the company went through several mergers and restructurings, with divisions eventually transferring to MAN (trucks) and Magna Steyr (vehicle engineering). Today, the Steyr name survives mainly in trucks and specialized military/off-road vehicles.


25 Steyr Questions

  • In what year was Steyr originally founded?

  • What was the original purpose of the Steyr company?

  • When did Steyr begin producing automobiles?

  • What was the first passenger car built by Steyr?

  • How did Steyr-Daimler-Puch form?

  • Which luxury cars did Steyr produce in the 1930s?

  • What role did Steyr play during World War II?

  • What was the Steyr 100/200 series known for?

  • Which small off-road vehicle became famous as the Haflinger?

  • When was the Steyr-Puch Pinzgauer introduced?

  • Which countries used the Pinzgauer in their armies?

  • Did Steyr ever build buses as well as trucks?

  • What role did Steyr play in the Austrian automotive industry?

  • When did Steyr’s passenger car production stop?

  • Which company took over Steyr’s truck division?

  • What is Magna Steyr and how is it connected to Steyr?

  • Did Steyr contribute engines to other car brands?

  • What was the reputation of Steyr vehicles for durability?

  • Where was the main Steyr production plant located?

  • How did the Steyr-Puch Haflinger influence off-road design?

  • Are Steyr vehicles considered collectibles today?

  • What innovations did Steyr bring to small utility vehicles?

  • How does the Steyr legacy live on in modern vehicles?

  • Which global automakers collaborated with Steyr?

  • What is the historical significance of Steyr in European car history?