Eagle was an American automobile brand introduced in 1988 by Chrysler Corporation following its acquisition of American Motors Corporation (AMC). The brand was created to compete with import-oriented buyers, offering vehicles with a mix of American engineering and European/Japanese influence. Popular models included the Eagle Talon, a sporty coupe developed with Mitsubishi, and the Eagle Premier, based on a Renault design. While Eagle gained a loyal niche following, it struggled with brand identity and was eventually discontinued in 1998. Today, the Eagle Talon remains a cult classic, especially among performance enthusiasts.

25 Eagle Questions

  • When was the Eagle brand founded?

  • Why did Chrysler create the Eagle brand after acquiring AMC?

  • What was the first Eagle model released?

  • How was the Eagle Premier connected to Renault?

  • Why is the Eagle Talon considered a cult classic?

  • What role did Mitsubishi play in developing Eagle cars?

  • How did the Eagle Vision fit into the brand’s lineup?

  • Why did Eagle focus on sporty, import-style vehicles?

  • How did Eagle compare to Pontiac and Oldsmobile?

  • What markets were most important for Eagle sales?

  • Why did Chrysler struggle to market Eagle effectively?

  • How reliable were Eagle cars considered?

  • What made the Eagle Summit different from its competitors?

  • Why was the Eagle Talon popular among tuners?

  • How did the DSM (Diamond-Star Motors) partnership influence Eagle?

  • Why did Chrysler discontinue the Eagle brand in 1998?

  • How rare are surviving Eagle cars today?

  • Why do collectors value the Eagle Talon TSi?

  • What role did AMC’s legacy play in shaping Eagle?

  • How does the Eagle Vision reflect 1990s sedan design?

  • Why did Eagle struggle to build a strong brand identity?

  • How does the Eagle Talon compare to the Mitsubishi Eclipse?

  • What lessons did Chrysler learn from the failure of Eagle?

  • How is Eagle remembered in American automotive history?

  • What does the story of Eagle reveal about brand strategy in the 1990s?